Lornamead — Finesse, LypSyl, Yardley, Aqua Net, Natural White

Brand Profile

The Natural White® technology of dental whitening was developed by Dr. Ron Murayama, “Dentist to the Stars.” Doctor Murayama used his breakthrough patented formulation on Hollywood movie sets, to whiten the teeth of leading actors and actresses.

Later, Murayama’s amazing tooth whitening kits were marketed directly to the public via very successful television commercials. In 1991, the company was sold and began its successful entry into the retail market. Internationally, the products are sold under the Natural White, Rapid White and Brilliant trade names. In December 2002, Natural White was acquired by Lornamead.

The Natural White line of cosmetic dental products was strengthened by Lornamead’s own pH Neutral tooth whitening formula which allows for faster results. In addition, our global marketing capacities and our new non-peroxide formula have greatly expanded the brand worldwide.

From toothpaste for daily maintenance to a full line of tooth whitening products, Natural White helps make the world smile a little brighter.