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Our Strategy

The strategy of Lornamead, Inc. is to build a significant personal care portfolio by acquiring and building brands with rich consumer heritage in the hair care, skin care, oral care and bath luxury categories. With our expertise in brand acquisition, marketing, and new product development, Lornamead adds value to brands by revitalizing well-known and trusted names, and expanding their distribution to global markets.

Our business strategy: 

• Acquire well-known and trusted brands that enjoy high awareness, help consumers look and feel their best, and deliver superior product benefits and performance.

• “Revitalize” the brand by identifying the Core Brand Equity, then making it relevant to today’s consumer, and innovating with new products and creative merchandising.

• Expand global distribution within existing and adjacent markets, and by introducing brands to new markets.

Oral Care